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What is seafood fraud_For Partners  

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Original MP4 File

55.4 MB Restricted
Supporting files
CA_What_is_seafood_fraud_15_sec._16x9_SUBS_WM.mp4

CA_What_is_seafood_fraud_15_sec._16x9_SUBS_WM.mp4

37.6 MB

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CA_What_is_seafood_fraud_15_sec._1x1_SUBS_WM.mp4

CA_What_is_seafood_fraud_15_sec._1x1_SUBS_WM.mp4

28.0 MB

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CA_What_is_seafood_fraud_30_sec._16x9_SUBS_WM.mp4

CA_What_is_seafood_fraud_30_sec._16x9_SUBS_WM.mp4

73.7 MB

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US_What_is_seafood_fraud_15_sec_16x9_for_Partners.mp4

US_What_is_seafood_fraud_15_sec_16x9_for_Partners.mp4

32.8 MB

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US_What_is_seafood_fraud_15_sec_1x1_for_Partners.mp4

US_What_is_seafood_fraud_15_sec_1x1_for_Partners.mp4

17.9 MB

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Resource details

Resource ID

13951

Access

Open

Contributed by

Caitlin Beatty

Keywords:

Canada
Video
DNA
traceability
ocean to plate
Consumer facing
chef
Ambassador
sustainable
Mislabelling
Seafood fraud
MSC Canada
How to
traceable
fraud
Sustainability
evergreen
Chef Charlotte Langley

Credit

Must tag @ChefCharlotteLangley. Please tag @MSCbluefish and/or check with MSC Canada for further information.

Caption

30 Sec. Script:
Seafood fraud is the misrepresentation or mislabeling of a seafood product as something it’s not, meaning it can pose a risk to human health, ocean health and leave consumers feeling deceived. About 30% of seafood sold globally is mislabeled. In contrast, seafood with the MSC label has less than 1 percent mislabeling. It’s the only program of its kind with full ocean to plate traceability and DNA testing. Look for the MSC blue fish label and rest easy knowing your seafood is in fact sustainable and can be traced to a known and trusted source.

15 Sec. Script:
Did you know, about 30% of seafood sold globally is mislabeled? In contrast less than 1% of products with the MSC blue fish are mislabeled. Seafood fraud is a serious problem and you can be part of the solution. Look for the MSC blue fish label.

Usage rights/Notes

Global rights for noncommercial use; for commercial use, please contact marcomms in Canada.

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