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CA_What_is_seafood_fraud_15_sec._16x9_SUBS_WM.mp4 |
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CA_What_is_seafood_fraud_15_sec._1x1_SUBS_WM.mp4 |
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CA_What_is_seafood_fraud_30_sec._16x9_SUBS_WM.mp4 |
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US_What_is_seafood_fraud_15_sec_16x9_for_Partners.mp4 |
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US_What_is_seafood_fraud_15_sec_1x1_for_Partners.mp4 |
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Caitlin Beatty
Canada, Video, DNA, traceability, ocean to plate, Consumer facing, chef, Ambassador, sustainable, Mislabelling, Seafood fraud, MSC Canada, How to, traceable, fraud, Sustainability, evergreen, Chef Charlotte Langley
Must tag @ChefCharlotteLangley. Please tag @MSCbluefish and/or check with MSC Canada for further information.
30 Sec. Script:
Seafood fraud is the misrepresentation or mislabeling of a seafood product as something it’s not, meaning it can pose a risk to human health, ocean health and leave consumers feeling deceived. About 30% of seafood sold globally is mislabeled. In contrast, seafood with the MSC label has less than 1 percent mislabeling. It’s the only program of its kind with full ocean to plate traceability and DNA testing. Look for the MSC blue fish label and rest easy knowing your seafood is in fact sustainable and can be traced to a known and trusted source.
15 Sec. Script:
Did you know, about 30% of seafood sold globally is mislabeled? In contrast less than 1% of products with the MSC blue fish are mislabeled. Seafood fraud is a serious problem and you can be part of the solution. Look for the MSC blue fish label.
Global rights for noncommercial use; for commercial use, please contact marcomms in Canada.