Original PDF File
Canada, Chain of Custody, Fisheries standard, guidance, USA, Standards, Communication, sustainability communications, Overfishing, sustainable, blue fish, MSC certified, Mislabelling, Seafood fraud, Wild Caught, Sustainable Fishing, Messaging, CoC, ocean health, Standard, claims, claims guidance, messaging guide, credible claims, credible commitment, messaging the msc, talking about the msc, communicating the msc, communicating your commitment
MSC Messaging Guide to Credible Sustainability Claims 2022
This messaging guide is designed to equip and empower our partners with the tools they need to communicate a credible sustainability commitment. It provides messaging that can be used as-is or adapted to suit their brand and the medium.
Available for use by partners.
Please reach out to the North American marketing team (NAmarketing@msc.org) with any questions.