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MSC Ecolabel User Guide: Your handbook for successful usage of the MSC ecolabel

This guide has instructions on using the MSC ecolabel on product packaging, foodservice menus, promotional materials, websites and other communications.
It outlines the process of obtaining a licence agreement to use the MSC ecolabel, including associated responsibilities and costs. It provides guidance for displaying the MSC ecolabel, MSC claim, and MSC Chain of Custody code on product packaging, websites and promotional materials. Lastly, it outlines the process of receiving approval from the licensing team for the use of the MSC ecolabel - a registered trademark owned by the MSC - to ensure consistency across products and other materials, maintaining its status as a trusted indicator of seafood sustainability that consumers can easily recognise.