Original MP4 File
Canada, Video, Consumer facing, chef, Ambassador, sustainable, MSC Canada, How to, Sustainability, evergreen, Chef Charlotte Langley
Must tag @ChefCharlotteLangley. Please tag @MSCbluefish and/or check with MSC Canada for further information.
30 Sec. Script:
Assessing the sustainability of a fishery is complex and hard work. It requires highly qualified experts and many months of in-depth evaluation. But finding certified sustainable seafood doesn’t have to be difficult. The MSC is the most recognized in the world for a reason. It ensures all the hard work is done and that it’s delivering positive environmental impacts so you know your seafood is sustainable. That means it’s wild, comes from an MSC certified fishery, and is traceable from ocean to plate. For an ocean-friendly choice, just look for the MSC blue fish label.
15 Sec. Script:
How do you know your seafood is sustainable and good for the ocean? Over 20 years of scientific expertise and proven impacts have made the MSC the most recognized in the world. The hard work is done by experts in their field so all you need to do is look for the MSC blue fish label. It's that easy.
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