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What makes a seafood label credible_For Partners  

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Original MP4 File

55.4 MB Restricted
Supporting files
CA_What_makes_a_seafood_label_credible_15_sec._16x9_SUBS_WM.mp4

CA_What_makes_a_seafood_label_credible_15_sec._16x9_SUBS_WM.mp4

37.4 MB

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CA_What_makes_a_seafood_label_credible_15_sec._1x1_SUBS_WM.mp4

CA_What_makes_a_seafood_label_credible_15_sec._1x1_SUBS_WM.mp4

28.1 MB

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CA_What_makes_a_seafood_label_credible_30_sec._16x9_SUBS_WM.mp4

CA_What_makes_a_seafood_label_credible_30_sec._16x9_SUBS_WM.mp4

73.8 MB

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US_What_makes_a_seafood_label_credible_15_sec_16x9_for_Partners.mp4

US_What_makes_a_seafood_label_credible_15_sec_16x9_for_Partners.mp4

33.1 MB

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US_What_makes_a_seafood_label_credible_15_sec_1x1_for_Partners.mp4

US_What_makes_a_seafood_label_credible_15_sec_1x1_for_Partners.mp4

17.6 MB

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Resource details

Resource ID

13953

Access

Open

Contributed by

Caitlin Beatty

Keywords:

Canada
Video
Label
impact
traceability
ocean to plate
Consumer facing
chef
Ambassador
sustainable
Mislabelling
MSC Canada
How to
traceable
Sustainability
evergreen
Chef Charlotte Langley
credibility
credible

Credit

Must tag @ChefCharlotteLangley. Please tag @MSCbluefish and/or check with MSC Canada for further information.

Caption

30 Sec. Script:
Wondering what makes a seafood label credible and how to know for sure that you’re buying a sustainable option? An effective label should prove 3 things:

1. The label is a certification. A certification provides the highest level of assurance that the product is verified to be sustainable.

2. The label provides ocean to plate traceability so you know your seafood comes directly from a sustainable fishery.

3. The program for sustainability uses scientific criteria to measure its impacts on ocean health.

Look for the MSC blue fish label for a trustworthy option.

15 Sec. Script:
A trustworthy seafood label should be able to prove it has positive impacts on ocean health and verify the source of the seafood through traceability. The MSC program does both! Make sure you look for the MSC blue fish label on seafood.

Usage rights/Notes

Global rights for noncommercial use; for commercial use, please contact marcomms in Canada.

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