Ecolabels on packaging - MSC, Fairtrade America, Non-GMO
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Resource ID
13766
Access
Open
Contributed by
Kristen Stevens
Keywords:
United States, Fairtrade, MSC certified products, Wild Selections, Bumble Bee, consumer campaign, seafood month 2020, Seafood Month campaign, pr campaign, shop your values, non-gmo, fair trade america, msc label on pack
Credit
Photographer: Anthony J Rayburn (please credit where possible and tag on social media)
Caption
Image featuring two packages of food:
* Wild Selections with the MSC and Non-GMO project certifications
* Lily's Chocolate with Fairtrade America certification
Developed for a US Seafood Month PR campaign on 'shopping your values' and understanding how to navigate ecolabels at the grocery store.
Usage rights/Notes
MSC has obtained full ownership of campaign assets, which includes images and videos for use by the MSC globally and in perpetuity, across all channels and therefore extends to our partners for the purpose of marketing their commitment to MSC certified sustainable seafood.
Contact North American marketing with any questions (NAmarketing@msc.org)