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What is ocean to plate traceability_For Partners  

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Original MP4 File

26.6 MB Restricted
Supporting files
What_is_ocean_to_plate_traceability_15_sec._16x9_SUBS_WM.mp4

What_is_ocean_to_plate_traceability_15_sec._16x9_SUBS_WM.mp4

35.5 MB

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What_is_ocean_to_plate_traceability_30_sec._16x9_SUBS_WM.mp4

What_is_ocean_to_plate_traceability_30_sec._16x9_SUBS_WM.mp4

72.0 MB

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What_is_ocean_to_plate_traceability_30_sec._1x1_SUBS_WM.mp4

What_is_ocean_to_plate_traceability_30_sec._1x1_SUBS_WM.mp4

54.1 MB

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Resource details

Resource ID

13949

Access

Open

Contributed by

Caitlin Beatty

Keywords:

Canada
Video
traceability
ocean to plate
Consumer facing
chef
Ambassador
sustainable
Mislabelling
Seafood fraud
MSC Canada
How to
traceable
fraud
Sustainability
evergreen
Chef Charlotte Langley

Credit

Must tag @ChefCharlotteLangley. Please tag @MSCbluefish and/or check with MSC Canada for further information.

Caption

30 Sec. Script:
Knowing where your food comes from is so important. Traceability goes hand in hand with sustainability as the best way to verify the source of your food and ensure claims are accurate and not fraudulent. It’s especially important in seafood because the supply chain is complex and globally, up to 30% of seafood is mislabeled. Unlike some other sustainability claims, MSC certified seafood is traceable at each step - so you know it truly comes from a certified sustainable source and avoids seafood fraud. Just look for the MSC blue fish label.

15 Sec. Script:
Traceability goes hand in hand with sustainability as the best way to ensure claims are accurate, credible, and not fraudulent. MSC certified seafood is verified and traceable at each step - so you know it comes from a certified sustainable source and avoids seafood fraud. Look for the MSC blue fish label.

Usage rights/Notes

Global rights for noncommercial use; for commercial use, please contact marcomms in Canada.

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